In Brooklyn SEO is Much More Popular than PPC

Getting Brooklyn SEO done right!


Search Engine Optimization or better known as SEO brings across several advantages to businesses of all kinds. Having mentioned that it is imperative for one to note that SEO is not an integral part of any paid strategy! In fact this is one of its key benefits which entails you to not to pay any money to attract potential traffic.

The concept of search engine optimization is based upon effectively optimizing a website so that high rankings can be achieved in a natural or in an organic manner. This option provides the opportunity for up to 75% of web traffic to come and visit your website through search engines.

SEO has a more far and wider reach when compared to PPC and since it was been one of the first and foremost effective ways of marketing your website online hence its popularity. In terms of versatility, SEO undoubtedly has an edge over any PPC campaign. A typical SEO campaign would involve generating traffic from multiple sources or channels like article websites, blogging sites and/or through video and image marketing.

It has been witnessed that SEO is much more popular as compared to PPC as most visitors coming to search engines consider organic search listing as a more trustworthy resource as opposed to paid search. This demonstrates the fact that the credibility of SEO is much more than PPC. Organic listing highly depends upon the kind of quality of content you produce for popular search engines like Google. The uniqueness of the content combined with the degree to which the site is optimized gives way to more chances of the site getting better ranked on top of search engines.

On the contrary, paid search comes in handy if you require instant results however such results are short lived and only last till you keep pumping money into your online campaigns. For example, you can simply create for yourself a new account on say google/gmail. After that ask an agency to produce for yourself a few campaigns so that you are listed on Google in no time at all. However if you want to create a strong online and a longer lived presence then paid search is not a very popular path to choose. It is only search engine optimization or SEO which can offer your site superior presence and that too in a most cost effective manner.

Although site optimization may have gained immense popularity but there a few downsides attached to it. Patience needs to be taken if you want to see desired results. As a site owner all that you would need to do is to monitor the effectiveness of how well each page that makes up the site is optimized. Typically it may take up to 3 to 6 months to really see the effects. Key activities like tweaking the content can be conducted on a periodic basis however it is not a wise move to do too much. Search engine metrics also play an imperative role in monitoring traffic coming to your website. This allows you to monitor results on daily, weekly or on a monthly basis.

Another reason why SEO is considered better than PPC and why it is used more prominently is because the ROI or Return on Investment is far better with SEO. The techniques involved in SEO may take a while to show results but do incur lesser costs however the results are far better and much more effective. The key strategy involved here is that you need to ensure that the navigation of your site is up to the mark and that all of the pages are optimized to achieve better page ranking.

When you want “SEO done right”, choose us for your Brooklyn SEO!


The Top SEO Mistakes You Should Avoid

Though the exact search engine ranking algorithm remains a mystery, SEO experts have a pretty good idea about the effective strategies that deliver results and the most common mistakes. The lack of experience and the desire to get immediate results drive many to commit a range of optimization sins. Here are some of the most common SEO errors and the main reasons why these could be detrimental to the website’s ranking.

Keyword Stuffing
In the past, using a keyword extensively used to deliver results. Aiming for a particular keyword density was one of the essentials that optimization professionals tried to accomplish. Today, the situation is different, and keyword stuffing can get you penalized.

Keyword stuffing refers to placing a precise phrase multiple times in the content, even if the keyword doesn’t make logical sense. A keyword is supposed to tell the search engine crawlers what the website is all about. Search engine algorithms, however, have become smarter with the passage of time. Extensive keyword use is no longer required.

Instead of attempting to go down the easy road, focus on creating quality content that your audience will enjoy. If you write well-researched texts on a particular topic, chances are that your website will start ranking for your desired keywords soon.

A Focus on Link Quantity Rather than Quality
This is another common mistake that stems from the SEO practices of the past. A few years ago, link building was about numbers. Right now, the quality of the websites linking back to yours (and their relevance) happen to be much more important.

Quality content and partnerships with reputable websites in the same industry are excellent options for high-quality link building. Forget about the directories and the low-quality forums of the past. Getting links from such websites can only hurt you.

Focus on getting links from websites that are considered an authority in the field, that discuss topics similar to yours and that aren’t focused on giving links to shady or low-quality websites. Such a strategy requires time to be established, but the results will be spectacular.

No Emphasis on Quality Content
Content is king and ever since the introduction of the Google Panda and Penguin algorithm updates, content has become more and more important.

Quality Content

If you think that you can get a website to the top of the search engine results page (SERP) by having low-quality content, you’re mistaken. The texts on the website have to be well-researched, unique and written by an experienced professional.

Engagement and bounce rate are heavily dependent on the quality of your content. These are factors that search engines are already taking into consideration. By keeping your audience happy, you’ll also get to accomplish your SEO goals.

A Website that’s Slow to Load
How long does it take for the website to load? There are numerous tools you can use to test the load speed, including an official option in the Google Webmaster Tools package. A website that takes very long to load will discourage the audience from giving it a try. Major search engines aren’t going to be particularly happy either.

Use Google Webmaster Tools to do a site speed audit. You’ll also get suggestions for the parameters that need improvement. Making a site faster doesn’t require an awful load of work but the boost in engagement will be noticeable almost immediately.

No Audits
Doing SEO for the sake of doing SEO will hardly ever deliver results. There are so many parameters that can be audited and so many free tools that provide information about current ranking, the number, and quality of backlinks, audience engagement, and the website’s technical parameters.

Website audits give you an idea about the biggest strengths and weaknesses. Based on this information, you can make easy adjustments. Do an audit now and then to make your SEO efforts more targeted and effective.

Good NYC SEO is all about having a strategy right from the start. Don’t look for a shortcut or an easy way out. Follow the standard procedures and stick to website quality. By turning your online project into the best it could ever be, you’ll reap the SEO benefits.