Search Engine Optimization or better known as SEO brings across several advantages to businesses of all kinds. Having mentioned that it is imperative for one to note that SEO is not an integral part of any paid strategy! In fact this is one of its key benefits which entails you to not to pay any money to attract potential traffic.
The concept of search engine optimization is based upon effectively optimizing a website so that high rankings can be achieved in a natural or in an organic manner. This option provides the opportunity for up to 75% of web traffic to come and visit your website through search engines.
SEO has a more far and wider reach when compared to PPC and since it was been one of the first and foremost effective ways of marketing your website online hence its popularity. In terms of versatility, SEO undoubtedly has an edge over any PPC campaign. A typical SEO campaign would involve generating traffic from multiple sources or channels like article websites, blogging sites and/or through video and image marketing.
It has been witnessed that SEO is much more popular as compared to PPC as most visitors coming to search engines consider organic search listing as a more trustworthy resource as opposed to paid search. This demonstrates the fact that the credibility of SEO is much more than PPC. Organic listing highly depends upon the kind of quality of content you produce for popular search engines like Google. The uniqueness of the content combined with the degree to which the site is optimized gives way to more chances of the site getting better ranked on top of search engines.
On the contrary, paid search comes in handy if you require instant results however such results are short lived and only last till you keep pumping money into your online campaigns. For example, you can simply create for yourself a new account on say google/gmail. After that ask an agency to produce for yourself a few campaigns so that you are listed on Google in no time at all. However if you want to create a strong online and a longer lived presence then paid search is not a very popular path to choose. It is only search engine optimization or SEO which can offer your site superior presence and that too in a most cost effective manner.
Although site optimization may have gained immense popularity but there a few downsides attached to it. Patience needs to be taken if you want to see desired results. As a site owner all that you would need to do is to monitor the effectiveness of how well each page that makes up the site is optimized. Typically it may take up to 3 to 6 months to really see the effects. Key activities like tweaking the content can be conducted on a periodic basis however it is not a wise move to do too much. Search engine metrics also play an imperative role in monitoring traffic coming to your website. This allows you to monitor results on daily, weekly or on a monthly basis.
Another reason why SEO is considered better than PPC and why it is used more prominently is because the ROI or Return on Investment is far better with SEO. The techniques involved in SEO may take a while to show results but do incur lesser costs however the results are far better and much more effective. The key strategy involved here is that you need to ensure that the navigation of your site is up to the mark and that all of the pages are optimized to achieve better page ranking.
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