Though the exact search engine ranking algorithm remains a mystery, SEO experts have a pretty good idea about the effective strategies that deliver results and the most common mistakes. The lack of experience and the desire to get immediate results drive many to commit a range of optimization sins. Here are some of the most common SEO errors and the main reasons why these could be detrimental to the website’s ranking.
In the past, using a keyword extensively used to deliver results. Aiming for a particular keyword density was one of the essentials that optimization professionals tried to accomplish. Today, the situation is different, and keyword stuffing can get you penalized.
Keyword stuffing refers to placing a precise phrase multiple times in the content, even if the keyword doesn’t make logical sense. A keyword is supposed to tell the search engine crawlers what the website is all about. Search engine algorithms, however, have become smarter with the passage of time. Extensive keyword use is no longer required.
Instead of attempting to go down the easy road, focus on creating quality content that your audience will enjoy. If you write well-researched texts on a particular topic, chances are that your website will start ranking for your desired keywords soon.
This is another common mistake that stems from the SEO practices of the past. A few years ago, link building was about numbers. Right now, the quality of the websites linking back to yours (and their relevance) happen to be much more important.
Quality content and partnerships with reputable websites in the same industry are excellent options for high-quality link building. Forget about the directories and the low-quality forums of the past. Getting links from such websites can only hurt you.
Focus on getting links from websites that are considered an authority in the field, that discuss topics similar to yours and that aren’t focused on giving links to shady or low-quality websites. Such a strategy requires time to be established, but the results will be spectacular.
No Emphasis on Quality Content
Content is king and ever since the introduction of the Google Panda and Penguin algorithm updates, content has become more and more important.
If you think that you can get a website to the top of the search engine results page (SERP) by having low-quality content, you’re mistaken. The texts on the website have to be well-researched, unique and written by an experienced professional.
Engagement and bounce rate are heavily dependent on the quality of your content. These are factors that search engines are already taking into consideration. By keeping your audience happy, you’ll also get to accomplish your SEO goals.
A Website that’s Slow to Load
How long does it take for the website to load? There are numerous tools you can use to test the load speed, including an official option in the Google Webmaster Tools package. A website that takes very long to load will discourage the audience from giving it a try. Major search engines aren’t going to be particularly happy either.
Use Google Webmaster Tools to do a site speed audit. You’ll also get suggestions for the parameters that need improvement. Making a site faster doesn’t require an awful load of work but the boost in engagement will be noticeable almost immediately.
Doing SEO for the sake of doing SEO will hardly ever deliver results. There are so many parameters that can be audited and so many free tools that provide information about current ranking, the number, and quality of backlinks, audience engagement, and the website’s technical parameters.
Website audits give you an idea about the biggest strengths and weaknesses. Based on this information, you can make easy adjustments. Do an audit now and then to make your SEO efforts more targeted and effective.
Good NYC SEO is all about having a strategy right from the start. Don’t look for a shortcut or an easy way out. Follow the standard procedures and stick to website quality. By turning your online project into the best it could ever be, you’ll reap the SEO benefits.